In order to garner follows from Reels you post, you effectively want to create a channel that users can binge. My subsequent Reels took a lot more effort to get out in front of people because the algorithm read my content as unengaging. However, because the Reel was terrible, I only got 2 likes on it. Instagram wants you to get hooked-to get a taste of what it would be like to go viral, so you’ll use the feature again.Įven though my following at the time was around 860, I reached nearly 5000 views on my first Reel overnight. What I didn’t know (but later confirmed in this video) was that Instagram, like TikTok apparently, is programmed to send an account’s first Reel out to a lot more people than the algorithm would normally reach with an average post. I knew it was terrible, but I try to live by the motto, “Do what you can, with what you have, where you are.” I knew the only way to get started with Reels was to just jump in. My very first Instagram Reel was posted pretty late into the evening (east coast time) and it was terrible.
#1: Your First Reel is Likely to Get a Lot of Views, so Make IT count. Influencers, individuals, and businesses are using this feature to share tips, hacks, behind-the-scenes, voiceover video memes, dance routines, skits, and other creative entertainment-slash-education.Īnd no wonder-some of them who were barely on the advent of Reels are now growing by the dozens, hundreds, or even thousands of followers month over month… but it’s not as simple as it sounds. UPDATE 5/10: Some users are now able to post Reels of up to 60 seconds.)
(Some people are saying they can only do 15, but I’ve been able to upload completed videos of 30 seconds apiece without any getting cut off. So… what are Instagram Reels? If you’re late to the party, Instagram Reels are Instagram’s response to TikTok, the social video app that exploded during lockdown because it gave people a way to interact dynamically with friends and strangers without ever leaving home.īasically, with Instagram Reels, you can record or upload vertical video segments of no more than 30 seconds. I was scrolling through my own Instagram Insights from the past year and I saw right there in the numbers (as many have) that even though my follower count is higher, and my content quality has stayed the same or even gotten better, overall, post engagement is way down.īut how could this be?! I have no question in my mind that it’s because Instagram has finally introduced a practical, easy-to-binge video feature: Reels. What’s so important about Instagram Reels? Not much, unless you’ve experienced a drop in engagement on your regular posts to about half!
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